Looking for marketing tips and strategies to gain more clients? You've come to the right place.
There are a number of ways to market your personal injury law firm. But with the thousands of tips you read online, it can get overwhelming knowing where to start.
We've rounded up a few ways to expand your law firm's marketing efforts to gain more exposure, attract more clients, and grow your business.
Importance of Marketing for Your Business
Before we jump into the tips and strategies, let's first understand the impact of marketing on your business.
- Brand Awareness
Having the right marketing strategies will help build your brand's name making people more aware of your firm and the services you offer.
- Getting Seen By Your Ideal Clients
As your brand awareness increases, the extent of your reach grows. This helps you get in front of your ideal clients.
- Landing More Clients
The main goal of marketing your law firm is to gain more clients. With the right marketing strategies, you grow your brand awareness, get seen by your potential clients, and hopefully land more sales.
Now, let's talk marketing tips and strategies…
Marketing Tips for Your Personal Injury Lawyers
It's important to stay up to date with the latest marketing strategies so you don't get left behind. The online marketing world is continuously shifting every day but there are some proven strategies that you can bank on when it comes to marketing.
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Search Engine Optimization for Law Firms
Search Engine Optimization or SEO is an important aspect to focus on in order to get ahead in the market. SEO is mainly optimizing your website's pages by focusing on specific keywords or phrases that your target clients are searching on Google.
Why is this important? Take your own consumer habits. If you are looking for a specific service, let's say a plumbing service, for example, you would most likely search online for plumbing services. When the search results show up on Google, you usually click the first result. If the plumbing service company responds and it's a fit, you then hire them to do the work.
The same goes for any other service or product. People are searching for your service (or product) online. They will most likely click the company that shows up first in the search results. But how do you get to the top of the search results to get more eyes on your business? The answer is SEO.
In order to rank high in the SEO search results, first, research what your audience is searching for the most. When you've done your research and found those keywords or phrases, create content around them. Make sure the content gives value to entice your audience to click on the link. Then, add a call to action to let your potential client know the next steps they can take if they want to work with you.
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Updating Your Already Existing Content on Your Website
So, you've created content for your website that's SEO-friendly. But there's more you can do!
Make sure to refresh and update your old content every once in a while. Here are a few reasons how this can help you get found online:
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- Google pushes up recent blog content on the search page.
- It allows for continuous improvement of your content (more SEO-friendly, updated keywords).
- You don't have to create an entirely new piece of content to improve your website.
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Paid Google Ads
Google Ads helps you widen your reach by a significant percent if done right. While using organic marketing (sharing content online, posting on social media) is a good marketing strategy, adding paid ads will help a lot. When using Google ads, you can choose certain keywords you'd like to show up for, set a specific budget, then get in front of your potential clients through the ads.
A quick note: It's important to do your research first before spending a ton of money on ads in order to get the best results.
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Start an Email Marketing Campaign
Contrary to popular belief, email is not dead! Email is one of the best ways to market to your target clients. For one, it is more personal as compared to blogs or social media. You get to speak to your audience one-on-one in their inbox. Additionally, interested potential clients get to communicate with you on a more personal level with security and privacy.
Create regular emails that you send to your email list which can contain promotional content or educational ones. We recommend giving more value than selling. Share tips and tools that your potential clients may find helpful. When they see the value you bring, this will entice them to click on your website, browse through it, and hopefully click the Contact button to start working with you.
Final Reminder
There is no quick fix when it comes to marketing your business. Marketing is a marathon and you should be in it for the long run in order to see results, gain more traction, and land more clients.
